You can apply your marketing budget across three categories:
1) Job Opportunities by Products/Services - These are very specific specialty job opportunities that typically carry a higher cost and higher profit margin to you. These job opportunities are also more rare as they are the larger projects that not everyone is searching for as frequently.
2) Job Opportunities by Service Category - These are categories that you identified in your core service offering that are considered to be less specialty and offered by multiple competitors. They are not as high cost and high profit margin as specialty job opportunities but are still considered valuable to growing your business.
3) General Job Opportunities - These are opportunities resulting from the search of broad terms associated with your business such as "landscaper near me" or "plumber near me". While high-value offers can come from these searches, they are typically people searching for lower cost jobs such as a one-off repair or maintenance request.
Distributing marketing dollars across the various categories will help determine the type of job opportunities you receive. For example, if you want to receive job opportunities targeted towards a particular service you offer, you can apply more dollars to the Service Categories option. It’s important to note that the more specific your categories, the more expensive each job opportunity may be.