- Create a Google Business Profile.
A Google Business Profile is your Google presence that shows across products like Google Search, Google Reviews, or Google Maps. Since these platforms are heavily integrated across other software (such as Waze), a Google Business Profile dramatically contributes to your online presence. Establishing a Google Business Profile allows you to take control of the information shown, such as your logo, hours of operation, website, and contact information. In addition and more importantly, linking an existing Google Business Profile will allow Gozango to display your Google Review history on your landing pages which greatly increases your likelihood of receiving job opportunities. If you do not have a Google Business Profile, we are happy to help you set one up for your business. Give us a call at (888) 533-2587 if you'd like assistance. You can also reference Google's instructions by clicking here.
- Stand out!
As you create your GoPlan, it's important that you identify your locations, services, and key differentiators to separate yourself from the competition. This information displays your uniqueness on your landing pages and helps drive potential customers to you.
- Commit a meaningful amount of budget dollars to your campaign.
Let's face it, sometimes there just isn't enough demand in a market for a specialty service. When assigning budget dollars, review the estimated job opportunities to ensure that you would be getting your money's worth out of the campaign. Does increasing or decreasing the budget significantly impact the number of job opportunities? Would it make more sense to assign dollars to a different category? Input different values across the different categories to build a budget that makes sense for you and your business.
- Have availability to answer the job opportunities.
Job opportunities will be coming to you via telephone and email. Ensure that you have someone available to accept the job opportunities and respond to them in a timely manner. Gozango will help you monitor this by indicating if the phone call was answered, unanswered, or went to voicemail. Your GoPlan Manager will provide the call answer rate for you to easily keep an eye on your response activity. In addition, use an email address that is actively monitored. In your first month, keep an eye on your SPAM folder and establish inbox rules to prevent Gozango emails from automatically being filtered as SPAM. Give us a call at (888) 533-2587 if you'd like assistance with this.