Gozango Instagram Posts
Click the dropdowns below to see our Instagram posts with the links directly to the content referenced in each post.
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Jul 23, 2024
Click Here to Learn more about how service directories, like Angi and HomeAdvisor, really work!
Home service business owners, don't get locked into a long-term bad deal when it comes to your marketing.
Do your research before signing a long-term contract with any advertising service provider. Review the terms and conditions and make sure you know:
📅 Length of the contract: many companies lock-you-in for 6-12 months
💰 Termination fees: some popular local listings charge 36% or higher to get out
👺 Real requirements to meet any kind of "guarantee", especially potential money-back guarantees (the requirements are often impossible to meet)
Avoid long-term contracts with service directories, like Angi, HomeAdvisor, Thumbtack, and others. These companies can be potential money pits that don't deliver the results your business needs.
Another thing to consider is how industries and markets change throughout the year. Long-term contracts can lock businesses into expensive service terms, hindering their ability to adapt and stay competitive.
Don't get locked in! Be diligent and read consumer reviews and weigh the pros and cons before signing a long term contract... Or just DON'T sign any contracts longer than 3 months with any marketing service provider.
CLICK THE LINK IN BIO to learn more about how service directories, like Angi and HomeAdvisor, really work:
Go to original post in Instagram
#homeservicemarketing #seomarketingtips #homeservicetips #gozango #leadgenerationsoftware #marketingsoftware #getmoreleads #leadgenerator #plumbingmarketing #plumbermarketing #plumberseo #landscapermarketing #windowmarketing #contractorseo #contractormarketing #contractorleads #businessreviews #negativereviews #facebookreviews #googlereviews
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Jul 22, 2024
Click Here to Learn How to Manage Negative Reviews from Home Service Business Customers!
Home service business owners, negative reviews can damage your business's reputation, especially if your business hasn't posted a response. It's possible to turn a bad customer experience into a good one with a positive response to a negative review.
Every review, good or bad, presents an opportunity to publicly address your current customers and future customers. Use this opportunity to turn a negative into a positive by using these simple steps:
1. Apologize and show them you care about their experience
2. Take responsibility by agreeing with their statements
3. Provide an explanation without making an excuse
4. Provide a solution to show future customers that you are willing to go the extra mile
5. Offer to connect with the customer directly, this shows you are being proactive
6. If the situation is resolved ask the customer to update their review
For more examples of how to combat negative reviews by responding with positive phrases and situations check out our Blog!To learn more about getting exclusive leads, CLICK HERE:
Go to original post in Instagram
#homeservicemarketing #seomarketingtips #homeservicetips #gozango #leadgenerationsoftware #marketingsoftware #getmoreleads #leadgenerator #plumbingmarketing #plumbermarketing #plumberseo #landscapermarketing #windowmarketing #contractorseo #contractormarketing #contractorleads #businessreviews #negativereviews #facebookreviews #googlereviews
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Jul 19, 2024
Click Here to See How Angi and Homeadvisor Really Work!
Home Service Business Owners, don't share the cost of your competitor's leads when can get exclusive leads for your business.
Directory companies like Angi, HomeAdvisor, Thumbtack, Porch, and Bark make money by selling shared leads. Here's how it works.
1. 👩💻 A homeowner wants competitive pricing for a service and goes to a service directory website.
2. 📄 A lead is made when the homeowner fills out a form or creates a post for a required service.
3. 🧑🔧 Multiple contractors purchase access to that lead to contact or bid.
4. 📞 Those contractors will then contact the homeowner with quotes to land that job.
Would you rather pay for a shared lead with 5 of your competitors or get an exclusive lead from a homeowner who only requested a quote from your company directly?
You will have better results with homeowners who only contact your company. Exclusive leads are better quality leads because they reached out to you directly for your services.
Avoid the tire-kickers 🛞 looking for the cheapest contractors on directory sites. Get exclusive high quality leads for the services your company provides!
To learn more about getting exclusive leads, CLICK HERE:
Go to original post in Instagram
#homeservicemarketing #seomarketingtips #homeservicetips #gozango #marketingsoftware #plumbingmarketing #plumbermarketing #plumberseo #landscapermarketing #windowmarketing #contractorseo #contractormarketing #seotricks
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Jul 18, 2024
Join us for a FREE educational webinar on July 24th at 9am PT / 12pm ET. Gozango Co-Founders, George Copeland and John Marin, will show you how to optimize your FREE Google Business Profile (GBP). A GBP is easy to create and is a highly effective way to reach local customers. These are some of the topics that will be covered:
📌 The Importance of Having a GBP
🏆 How to Claim Your GBP
📈 How to Optimize Your GBP
⭐ How to Get More Reviews on Your GBP
Don't miss out! Register today to learn tips on how to win on Google!
REGISTER with Link In Bio
Go to original post in Instagram
#homeservicemarketing #seomarketingtips #homeservicetips #gozango #marketingsoftware #plumbingmarketing #plumbermarketing #plumberseo #landscapermarketing #windowmarketing #contractorseo #contractormarketing #seotricks
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Jul 16, 2024
Click Here for Your FREE Google Checklist!
Plumbers, in this FREE checklist we break-down the many ways to best utilize Google's products. This comprehensive checklist will guide you in the right direction to grow your business and get the jobs you want.
📈 MORE FREE JOBS
- Specific steps to increase your FREE job volume
- Settings to prevent Google from charging you for jobs you should have received for free
⏱️ BUDGET & TIME PLANNING
- Clear explanation between primary 4 Google products and placements, to prevent confusion of where you, or your agency, may be spending time and money
- Primary feature and pricing breakdowns between the primary Google products and placements to help determine which options are best for you
✅ ACTIONABLE & SHARABLE
- Clear checklist to use for yourself, or for holding your team accountable
- PDF that you can easily refer back to online, print, or email to your team
For more specific examples and phrases for responding to negative reviews, click the link in bio!
Go to original post in Instagram
#plumbingbusinessowner #plumbingmanagement #homeservicemarketing #seomarketingtips #homeservicetips #gozango #marketingsoftware #plumbingmarketing #plumbermarketing #plumberseo #contractorseo #contractormarketing
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Jul 14, 2024
Click Here to Read the NALP Article!
Landscapers, Hardscapers, and Tree Service Experts, Is organic SEO the best option for your business right now?
There are many misconceptions about SEO including what it is, what it does, and how it works.
Check out this quick 5 minute read from the National Association of Landscape Professionals (NALP) that you don't want to miss.
Post includes:
✅ Understanding SEO
✅ Paid vs. organic searches
✅ Website design elements
✅ Google Business Profiles
Click the link in bio to see the NALP Article: Attracting Leads: Exploring SEO Efforts for Your Landscape Business
Go to original post in Instagram
#nalp #homeservicemarketing #seomarketingtips #homeservicetips #gozango #marketingsoftware #landscapermarketing #contractorseo #contractormarketing #landscapingbusinessowner #landscapingprofessional
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Jul 11, 2024
Click Here for Your FREE Google Business Profile Checklist!
Did you know it only takes 5 minutes to set up your FREE Google Business Profile to start showing in Google Maps results?
🧑💻 1. Request to "Claim" Your Google Business Profile (GBP)
✍️ 2. Add your business name
🔧 3. Select your business type (online, local, or service)
👨🔧 4. Choose your category (industry)
🗺️ 5. Select your service areas (up to 20 locations within a 2 hour drive)
📞 6. Enter your phone number and website address
🛡️ 7. Verify your account
After you verify your account, you will then be able to optimize your GBP. This is where you can list your services, add business hours, create a business description, and upload pictures.
Customers are 70% more likely to visit and 50% more likely to consider purchasing from businesses with a complete Google Business Profile.
Check the Link in Bio for your FREE Google Business Profile Checklist
Go to original post in Instagram
#homeservicemarketing #seomarketingtips #homeservicetips #gozango #marketingsoftware #plumbingmarketing #plumbermarketing #plumberseo #landscapermarketing #windowmarketing #contractorseo #contractormarketing
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Jul 9, 2024
Click Here for more info on how many Job Opportunities are in your area!
Home Service Business Owners, the more places your business is listed, the more opportunities you have to receive a job from a shopper's preferred platform.
Home Contractors, job opportunities are the lifeblood of your business! Use this simple formula to calculate how many jobs you need each week.
Obviously, the more qualified job opportunities you have, the healthier your business will be. Start by working backward from your end goal (output) to find out what it takes in the first place (input).
Start with your own business’s numbers (example below):
🤝 1 new sale (job) for every 3 appointments = 33% close rate
📅 1 new appointment (quote) for every 4 qualified job opportunities (new contacts) = 25% appointment rate
❓How many qualified job opportunities do you need per week to get 3 new sales if you have the rates mentioned above?
(3 Sales) / (0.33 Close Rate) / (0.25 Appointment Rate) = 36 job opportunities
Now, plug your weekly sales goal and success rates into the formula to find out how many qualified job opportunities you need each week.
# Job Opportunities = (# Sales) / (Close Rate) / (Appointment Rate)
Now that you know how many qualified job opportunities you need every week, how will you get them?
Getting QUALIFIED jobs is easier said than done. To find out how many job opportunities you could get next month, click the Link In Bio to get your FREE Job Opportunity Forecast!
Go to original post in Instagram
#homeservicemarketing #seomarketingtips #homeservicetips #gozango #marketingsoftware #plumbingmarketing #plumbermarketing #plumberseo #landscapermarketing #windowmarketing #contractorseo #contractormarketing
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Jul 3, 2024
Click Here for more info on FREE online profiles!
Home Service Business Owners, the more places your business is listed, the more chances you have to receive a job opportunity from a shopper's preferred platform.
Bonus: by having profiles on multiple trusted listing websites that include #seobacklinks to your main website, you get an extra SEO boost and can show-up in more searches on search engines like Google and Bing.
Here are the top 7 Free places to list your business.
⭐ 1. Google Business Profile - In 2024 over 80% of consumers use Google to find business reviews. The phrases "near me", "now", and "open" have seen a 200% growth with all being linked back to Google Business Profiles.
⭐ 2. Facebook Business Page - Your FB Business Page provides essential business information to prospective customers and gives you a platform to engage with your audience. Facebook has over 3 billion monthly active users.
⭐ 3. Bing Places for Business - Bing is second largest search engine and has welcomed more than 100 million daily users, since the launch of ChatGPT.
⭐ 4. Yelp for Business (free version) - Yelp is one of the biggest online business directories with more than 90 million mobile users visiting the site each month and is integrated with Apple Maps.
⭐ 5. BBB Business Profile (free version) - Better Business Bureau has a free business directory that displays your phone number, address, and BBB ratings.
⭐ 6. LinkedIn Business Profile - LinkedIn has over 211 million users in the US. and 40% of LinkedIn users engage with businesses every week.
⭐ 7. Instagram for Business - Instagram has 2 billion active monthly users and 44% of Instagram users use the app to shop on a weekly basis.
Comment below with your favorite FREE online listing sites that we have NOT mentioned already!
Go to original post in Instagram
#seobacklinks #homeservicemarketing #seomarketingtips #homeservicetips #gozango #marketingsoftware
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Apr 4, 2024
Click Here for Your FREE Google Business Profile Checklist!
Be a Go-Getter!
📅 1 Meeting To Set-Up
⏱ 5 Minutes A Month To Manage
🏢 No Agency Required
Save time and money while generating more sales for your home service business with Gozango's automated job opportunity generation software.
In less than five minutes a month, you can update and manage your account on your phone, allowing you to get back to closing deals and serving clients.
Best of all, Gozango is a fraction of the cost of an agency.
Visit the link in the bio to see how many job opportunities are in your area.
