Reporting & Analytics

1. 01/04

   It all lands together

   Every channel reports into the same place

   Ad spend, profile calls, form fills and phone calls arrive in one system rather than four dashboards that count things differently.

2. 02/04

   Tied to jobs

   Leads are counted against booked work, not clicks

   A click is not a customer and a form fill is not revenue. Because the lead and the job sit on one record, the channel stays attached all the way to booked work.

3. 03/04

   Same basis

   Channels get compared on the same basis

   Cost per booked job, worked out the same way for every source. That is the comparison that tells you something, and it is the one most operators have never been able to run.

4. 04/04

   You move the money

   Budget moves toward what books work

   This is the payoff for having one system instead of six. You are not choosing where to spend on instinct — you are moving money toward the channel that already produced paid jobs.

An illustrative example