
Hank — The Home Services Owner
Owner of a fencing, electrical, windows, plumbing, roofing, HVAC, or general contracting business
1–3 locations, $1M–$10M revenue, 5–50 employees
On calls before 7am, dispatching technicians, quoting jobs, putting out HR fires, and answering his own phone half the time.
- Missed calls = missed revenue, and he can't quantify the bleed
- Pays for tools he can't tell are working (Yext, Birdeye, Mailchimp, SEO retainer, unused CRM)
- Cannot pre-validate whether $3K/mo on Google Ads will pay back
- Reviews are sporadic; the techs forget to ask
- Competitors with newer trucks and better Google profiles outrank him
"I'm not losing leads. I'm losing $15K install jobs because nobody in my office has time to chase the quote on Tuesday."


