Call Tracking & Outcome Analysis
A tracked number per channel, so every call tells you which ad paid for it.
Tracking phone numbers for every channel and location, so you know which ad, listing, or page made the phone ring. The same numbers power your texting, missed-call recovery, and call routing — and every call lands on the customer record.
How it works
01/04
Numbers per channel
Each channel gets its own tracked number
Search ads, the profile, the website and the yard signs each get a separate number. All of them ring your normal line.
02/04
The phone rings
The source is on screen before you pick up
Whoever answers already knows the caller came from a search ad for a specific service, and can open with that.
03/04
The outcome is tagged
Every call gets an outcome, not just a duration
Booked, quoted, wrong number, spam. A call length tells you nothing on its own — the tag is what makes the channel measurable.
04/04
Channels compared
Cost per booked call, side by side
With outcomes tagged and spend attached, the channels stop being a matter of opinion.
- Google Ads
- (555) 014-2201
- Business profile
- (555) 014-2202
- Website
- (555) 014-2203
- Truck and yard signs
- (555) 014-2204
An illustrative example
What it does
Everything Call Tracking & Outcome Analysis handles — built in, not bolted on.
- Tracking phone numbers per channel, campaign, and location
- Per-source call attribution — phone calls included in ROAS
- Tracking number on your Google Business Profile listing
- Ring groups and time-of-day call routing
- Missed-call recovery workflows
- Every call logged to the contact record
What changes
What life looks like before and after.
- Before
Another login, another export, another guess.
AfterKnow which marketing dollar made the phone ring
- Before
Manual work that should happen automatically.
AfterAttribution built for phone-heavy businesses — calls, not just form fills
- Before
Scattered across tools that don't share a record.
AfterOne set of numbers powers tracking, texting, and routing
When you'd use it
How operators put this to work.
- Intelligence
The Google Business Profile listing gets its own line
calls from Google finally attributed
- Intelligence
A storm campaign gets a dedicated number, so its calls, jobs, and revenue trace back to it
A tracked number per channel, so every call tells you which ad paid for it.
- Intelligence
Owner compares cost per booked job by channel
with phone calls included
More in Intelligence
Explore what else ships in this category.
Most attribution stops at the click. Yours shouldn't — for operators, the phone is the funnel.