Series
Top of Google on Autopilot
Five guides to showing up at the top of Google without babysitting it: the three spots above the regular results, missed calls, job photos, search ads and Google's AI calls.

Part 1
The Top of Google for Contractors: How to Show Up in All Three Spots
Local Services Ads, search ads and the map pack sit above the regular results. Here's how each one works and how to show up in all three without babysitting them.
6 min read

Part 2
Google Now Charges for Missed LSA Calls: How to Stop Paying for Leads You Lose
Since October 1, 2026, a missed Local Services Ads call can cost you a lead charge. What counts, what doesn't, and five fixes so a missed call doesn't become a lost job.
4 min read

Part 3
Job Photos That Market for You: Google Business Profile Photos for Contractors
Your crew already takes photos on the job. Here's what to shoot, Google's rules and sizes, how to protect customer privacy, and how to keep your profile fresh every week.
4 min read

Part 4
Google Search Ads for Contractors: Set a Budget, Track Booked Jobs and Let It Run
Search ads let you show up for the exact jobs you want, in the towns you serve, within days. Here's a setup that mostly runs itself, and the one step that makes it work.
4 min read

Part 5
Google's AI Is Calling Local Businesses for Quotes: How Contractors Get Picked
Google can now call local businesses for price and availability and send the homeowner a summary. How it works, whether to opt out, and how to be the contractor it recommends.
4 min read
