Resources
Blog
Plain-English guides on getting found, catching every lead and knowing what every job cost.
Series
Series
Get Found on Google
Four guides to getting found on Google: set up your Business Profile, earn and answer reviews, and launch Local Services Ads.
4 guides · George Copeland
Series
Top of Google on Autopilot
Five guides to showing up at the top of Google without babysitting it: the three spots above the regular results, missed calls, job photos, search ads and Google's AI calls.
5 guides · George Copeland
Catch every lead
Google Now Charges for Missed LSA Calls: How to Stop Paying for Leads You Lose
Since October 1, 2026, a missed Local Services Ads call can cost you a lead charge. What counts, what doesn't, and five fixes so a missed call doesn't become a lost job.
George Copeland · November 9, 2026 · 4 min read
Catch every lead
Google's AI Is Calling Local Businesses for Quotes: How Contractors Get Picked
Google can now call local businesses for price and availability and send the homeowner a summary. How it works, whether to opt out, and how to be the contractor it recommends.
George Copeland · November 9, 2026 · 4 min read